On the path to making a living from audiovisuals, there are five main obstacles that can hinder your progress. Below, I'll detail each of them and how you can overcome them, as well as share some valuable lessons I've learned throughout my journey.
1. I can't find clients
This is the most common problem faced by many in the industry. The main reason behind this is the lack of a client acquisition strategy. In an increasingly saturated market, simply taking your photos and videos and waiting for clients to come is no longer enough.
Solution: Choose your niche, create a portfolio, and define the five key steps: what you offer, who you're targeting, what price, how you'll do it, and where you'll recruit clients. Start with your inner circle: friends and family, who can trust you and help you build your initial portfolio.
2. Emotional blocks
These can manifest as a lack of confidence, fear of failure, or a feeling of not being good enough. It's vital to address your personal growth, as it will impact your professional development.
Solution: Follow a clear and defined path. If you're not clear, emotional blocks can become overwhelming. Focus on moving forward step by step, and don't let your fears stop you.
3. I don't have time
Lack of time is a common complaint, especially for those with family responsibilities or additional work. This can lead to procrastination and frustration.
Solution: You have two options: burn your boats and take the plunge, or approach the situation strategically. Find ways to optimize your time and consider delegating tasks that don't require your direct attention.
4. Not having focus
It's common to get sidetracked when trying to learn from a variety of sources without a clear plan. This scattered approach can lengthen learning time and increase frustration.
Solution: Instead of skimming information, choose a clear and in-depth learning path. Spend time mastering the necessary skills and avoid getting distracted by superficial content.
5. I have no resources
Lack of resources can be a major obstacle, but it's not insurmountable. There are creative ways to move forward even with limitations.
Solution: Start with what you have and look for ways to improve your skills and tools as you go. Persistence and creativity are key to overcoming this block.
In conclusion, overcoming these blocks is part of the process of making a living in audiovisual media. With a strategic approach and an open mindset to learning and adaptation, you can move forward toward your goals. Don't get discouraged and keep going!